Logo Adventure 2: The Return
Posted in Logo Adventure on November 22nd, 2005Welcome back to an exciting and rather self centred thingo where I babble on and slowly create my logo and show just how terrible I am with various graphic tools! It should be a veritable treat for everyone who is me.
First off, what do I want in a logo? Well I’m glad you took the time to ask that and didn’t force me to pretend that you did. I’m looking for the following features:
- A non-standard font and very obviously so, something that clearly has each letter designed carefully,
- Should be more symbol like at a glance, but easily readable when examined.
- A sharpish, edge like look, each letter should be pointy (both in 2D and the possible 3D render)
- Should be very curvy with points wherever possible
Armed with these ideas, I did what any professional design person does. I made a few sketches. Unfortunately, I’m not a professional designer and my hands are rather shaky, so my sketches were pretty horrible, but the ideas did start flowing. So my devoted readers, if you ever feel like making a logo, try sketching, even if you can’t draw a straight line, at least it will get the ideas going.

This was my first attempt. It’s horrible, I didn’t even bother with the rest of the letters, the style is okay, but the curves are all wrong and it just looks boring. But it’s a start, and all things start somewhere, except a circle. Or a square. Or any joined curve. Or plane.
A slight improvement on the T, but went quickly downhill as it went. Rather like this entry. This was the point when I just decided to concentrate on the “The”, it being 1/3 of the logo (or technically 3/13).

“Perhaps the curves look shit?”, I said to myself in a comic sort of voice. “Maybe I should try something different”, says the genius inventor. So I tried to keep everything pointy but remove the curves. Tim Burton would like it, but I don’t. Oh well, maybe next time.

So, back to the curvy bits, and overlapping letters and it’s starting to take shape now. I rather like the start of this, but things need to be fixed here and there. The overlapping is going to stuff up any chance of a straight silhouette, and the T is a bit wrong here and there. Still it’s a start. The thing is, a good (or crap writer, depending on the opinion), always leaves the audience hanging for more.