A Rather Poor Choice of Campaign
Posted in Uncategorized on July 21st, 2005Just a short one today. There was an ad on recently which attempts to somehow relieve prejudice against the mentally challenged with the glorious tagline of “See the person, not the disability“. The advertisment is simple, it shows a less then perfectly mentally able chap in a wheel chair making strange noises, after a while it explains that he’s listening to Radiohead.
Now I know what this is trying to achieve and good on whoever wrote the stupid thing for trying to somehow show that even the less fortunate mentally can be snobbish arseholes who frown down upon others based solely on their choice in listening*, but perhaps a better caption would be,
“See? Even this guy can sing better than Thom Yorke”, or even the less subtle,
“If you listen to Radio head you must be funny in the head”.
Luckily the producers chose to stay away from U2 or Coldplay otherwise their campaign would be robbed of any credit whatsoever.
* To all of you who are Radiohead fans, (and you know I mean you), I’m not having a go directly at radiohead, they produce some very interesting stuff, you will eventually meet the fans of which I speak. Secondly, if you’re this you’d probably realise I’d say the same of any band in the same situation. In fact I really wish they had chosen U2, because then I could write more about what an arsehole Bono is and how someone should render him in a wheelchair state.